"WHEN A JEW TAKES PRIDE IN AND RESPECTS HIS OWN JUDAISM, THE WORLD SEES THAT AND RESPECTS HIM FOR IT"

- The Lubavitcher Rebbe
 
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OUR 

STORY

In honor of the Lubavitcher Rebbe's 70 years of leadership, a new initiative to promote Jewish Pride is launching on Yud Shvat.

 

#ProudJew stickers are the new way to demonstrate #JewishPride on the streets of America. Inspired by the "I voted" stickers with their inherent patriotism, these stickers bring to life the Jewish Pride one has in being Jewish and doing a Mitzvah.

 

The men's version is a green sticker which proudly proclaims "I put on Tefillin today", along with an muscular arm wearing Tefillin. The sticker was carefully designed to carry the dual message that Tefillin are our spiritual protection and the spiritual strength of the Jewish nation. 

 

 

The women's stickers are designed in shades of Orange and present a woman and child lighting Shabbat candles together. The Rebbe promoted that girls should start lighting candles at the age of 3, and encouraged that promotional images include a mother and child both lighting the candles together.